Digital Marketing Coordinator (LatAm preferred)

We are looking for a digital marketing coordinator that can increase our brand’s presence and build our sales pipeline by increasing website traffic and qualified inbound leads.  If you have a background in digital marketing and are looking to expand your skillset as part of a growing SaaS company, this is a great fit for you!

Our company provides software to manage and deliver high-stakes exams, such as certifications and employment tests.  We are B2B/B2Gov SaaS with 1-5 year contracts.  Examples of our target markets are nonprofit certification boards and government agencies in charge of exams like civil service or professional licensure.

Summary Objectives

• Plan, execute, and manage all digital marketing, including SEO, SEM, website content, email marketing, and social media
• Work with and manage our team of product experts and industry thought leaders to expand our digital presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Create and maintain an editorial calendar to deliver targeted content
• Brainstorm new and creative growth strategies
• Assist the sales team with communications and conversions of inbound leads

Responsibilities

Social Media

• Management of LinkedIn company page
• Growing your network and share posts to enhance our brand, drive traffic to our website, and generate qualified leads

Content and website

• Website marketing pages - improve messaging from functionality to benefits
• Manage our extensive blog of industry and academic articles, and expand to increase traffic
• Improve our backlink profile, such as ensuring we are up to date on relevant sites like Capterra and G2.

Email Marketing

• Send announcements and promotional emails to our opt-in list of 10k+.  
• Improve our email automation and drips from lead magnets
• Targeted email to past inquiries and opt-ins to convert into warm leads

Digital marketing

• Coordinate press releases (rare)
• Help us et articles in Forbes, Medium, or other publications.
• Help our leadership get on podcasts
• Manage our own podcast
• Coordinate instructional videos by our staff and post them on YouTube
• Coordinate webinars, edit videos, post on YouTube and also podcast channel.
• Coordinate conferences and trade organization membership

Assist sales team to convert leads

• Track leads in our CRM, including status and opportunity amount
• Coordinate demonstrations with product experts for qualified leads
• Prepare reports and analytics on the overall performance of various marketing and sales activities, including ROIs and KPIs

Skills and qualifications

• Experience in strategy and management of digital marketing
• Experience with social media management for B2B/B2Gov SaaS
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Desire to  grow your network and personal brand on linkedin
• Experience in using Wordpress to manage content
• Experience with a CRM and email management software, such as Zoho or Hubspot

Preferred qualifications

• In-depth knowledge of current digital trends
• Proficiency in multimedia editing software (e.g., Canva)
• Experience with SEO strategy and keyword research
• Experience with analytics tools, such as Google Analytics and Google Search Console
• Analytical mind, with a passion for measuring data

Goals/KPIs

• Website visits
• Qualified Sales Inquiries
• Social Media followers and interactions
• Improve our overall brand recognition